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1st May 2008

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Guild Objectives and Strategy

The specific aims of the Guild of Public Relations Practitioners as set out in its statutes are to:

v      Promote the value of public relations and propagate its use, especially in the City and for the benefit of the City of London

v      Develop support for education  for young and more established public relations practitioners, including a mentoring scheme that is relevant and appropriate to our profession.

v      Promote charitable endeavour, raising money and providing  support for the Guild's Charitable Trust and other relevant charities

v      Foster good fellowship and discussion in the profession

Promoting best practice is an objective the Guild shares with the Chartered Institute of Public Relations, which helps individuals to acquire skills and knowledge that will enhance their value to employers, and with the Public Relations Consultants Association that aims to do the same for member consultancies and thus enhance their value to clients.  

The Guild is an additional forum, open to those in public relations who share our commitment to enhancing and promoting the value of our profession, and for putting something back into the community, particularly through charitable giving and fund-raising.

Manifesto

To help focus on our objectives, the Court produced a Manifesto in November 2002 on the anniversary of the Guild’s second year.  A review of progress was given by the Master at the Guild’s Annual Assembly on 24 March 2004.  Our Manifesto is built around three key objectives:

1. To promote, support and encourage standards of excellence, integrity and

   honourable practice in the field of public relations.

2. To support training and education in public relations and related activities

3. To promote charitable endeavour and raise money for charitable organisations.

This Manifesto sets out how our Guild proposes to fulfil its role as one of the first City of London Guilds to be created in the 21^st century by leading our profession in the City.   

In setting out an active programme to achieve these objectives, The Guild of Public Relations Practitioners intends to engage in all these activities and engender in the process a spirit of good fellowship and companionship so that all members can meet together on an equal basis to discuss issues of shared interest.